December 26, 2017 Silver City, NM:
The Silver City Food Coop will be hanging 12 new posters in their store, each one showcasing a local producer that sells to the coop.
The posters have been developed as part of a USDA grant that is being administered by local non-profit The National Center for Frontier Communities.
“The purpose of this project as a whole is to increase and improve our regional food system through promoting local foods and working with local producers to ensure they have access to the education and resources they need to achieve their goals” said Ben Rasmussen, an NCFC employee who manages the three-year project.
“One thing I am consistently amazed by is the incredible skill and diversity of farms in our area, we have organic hydroponic operations growing year-round, traditional desert row cropping, horse powered farms, vast wilderness ranches and urban gardens. Really, we have a little bit of everything and we want coop shoppers to feel connected to these great growers and their products”. Added Rasmussen
The photo project began in conversation with Mike Madigan and Ben Rasmussen as they were thinking of ways to bring in more local products and build a tighter food community.
“The coop exists to support local producers, as much as it’s here to sell their products to customers. And one thing we always hear from our customers is “more local foods.” Said Mike.
“Our community is the heart of the co-op. It’s a place where the community comes together and feels connected. The connection is very visible between our staff and customers. Now, the folks in our region who are producing some of the foods we sell are also visible. These are our friends and neighbors.” Mike added.
The photos were taken by local photographer Jay Hemphill in August and September.
“Jay was a revelation” Said Rasmussen “Each photo captures the personality of the farm and farmers perfectly. He brings a level of artfulness and professionalism to the project that elevated the final product beyond what we had originally conceived”
In addition to the photo project, NCFC is working with almost two dozen local producers to increase sales and production. “We are gearing up to begin a regular distribution route. With our micro-climates and variety of operations we can have fresh local produce year-round in the coop. The added sales through the coop and other markets can be a difference maker for a number of our growers.” Said Rasmussen
Keep an eye out for more local produce at the coop.
For more information on local foods, please contact Ben Rasmussen at (575) 597-0032 or email: firstname.lastname@example.org
Photo 2- Poster for Karuna Kitchen, a Silver City based producer specializing in Microgreens, formally known as Amy’s Microgreens